We are looking for a talented Copywriter to join our team on a contract basis in Philadelphia, Pennsylvania. In this role, you will craft compelling content across various platforms, including print, digital, social media, and video. This position requires a creative, detail-oriented individual who is passionate about developing impactful messaging that aligns with organizational goals.<br><br>Responsibilities:<br>• Create engaging and strategically sound content for print, digital, web, social media, video, and other mediums.<br>• Collaborate with designers to ensure cohesive integration of copy and visual elements.<br>• Develop multiple creative concepts for each project, tailored to the needs of clinical and business partners.<br>• Conduct thorough research to address knowledge gaps and ensure content accuracy.<br>• Attend project kick-off meetings and follow creative briefs to deliver high-quality results.<br>• Revise and refine content based on feedback from team members and stakeholders.<br>• Present creative work to internal teams and actively enhance presentation skills.<br>• Manage multiple projects simultaneously while adhering to deadlines and quality standards.<br>• Serve as a second reader for colleagues’ writing assignments to maintain consistency and accuracy.<br>• Travel occasionally to organizational campus locations for events, photo, and video shoots.
<p>Robert Half has a client seeking a copywriter with experience writing for HCP audiences who can help bring the brand voice to life across digital, print, and experiential channels for the Medical Products Division. You’ll craft copy that connects with audiences, builds trust, and drives action while ensuring alignment with brand guidelines, messaging frameworks, and business objectives. The ideal candidate combines strategic insight, storytelling excellence, and a deep understanding of HCP audiences to deliver clear, compelling and compliant communications. </p><p> </p><p> <strong>Responsibilities include:</strong></p><ul><li>Leverage brand identity and messaging to create channel optimized content across web, digital, social, print, video, and event communications.</li><li>Translate complex medical and engineering concepts into clear, engaging, audience-focused content in collaboration with design, digital and product teams.</li><li>Edit and refine copy from other writers and agencies, ensuring clarity, consistency and adherence to communication standards. </li><li>Partner with design, digital strategy and product teams to optimize content delivery.</li><li>Maintain and advocate for brand voice, ensuring consistency across all touchpoints.</li><li>Contribute to campaign strategy with fresh ideas, storytelling approaches, and creative problem-solving.</li><li>Balance creativity with compliance, adapting copy to meet legal, regulatory, or complex technical requirements as needed.</li></ul><p><br></p>
<p>Robert Half has a client seeking a Campaign and Content Marketing Manager to help drive client engagement and acquisition through digital-first strategies. This is a long-term consulting opportunity that requires working onsite in Philadelphia, PA 2-3 days per week. This role focuses on crafting compelling online content, developing automated email journeys, and planning integrated campaigns that bring the brand to life across web, social, search, and other digital channels. You’ll collaborate with internal teams, external agencies, and compliance partners to ensure every digital touchpoint is clear, compliant, and designed to guide prospects through the client journey.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><strong>Nurture & Engagement Programs</strong></p><ul><li>Build and manage automated email journeys (e.g., welcome series, educational sequences, event follow-ups) using Salesforce Marketing Cloud.</li><li>Maintain a centralized Email Preference Center with optimized tagging, categorization, and consistent client experience.</li><li>Partner with stakeholders to streamline email workflows and improve campaign searchability.</li><li>Develop content that nurtures prospects and engages existing clients.</li></ul><p><strong>Integrated Campaign Planning</strong></p><ul><li>Collaborate with internal teams to design multi-channel campaigns (digital, social, events).</li><li>Ensure cohesive experiences across all touchpoints, from initial outreach to follow-up content.</li></ul><p><strong>SEO/SEM Support</strong></p><ul><li>Provide keyword recommendations based on client needs, market trends, and feedback.</li><li>Integrate priority keywords into web and content assets.</li></ul><p><strong>Content Creation & Messaging</strong></p><ul><li>Write compelling copy for emails, landing pages, website content, articles, and social media.</li><li>Ensure messaging aligns with brand standards and compliance requirements.</li></ul><p><strong>Agency & Partner Collaboration</strong></p><ul><li>Work with media and creative agencies to execute campaign concepts.</li><li>Review targeting strategies, creative assets, and ad copy for goal alignment and compliance.</li></ul><p><strong>Performance Tracking & Optimization</strong></p><ul><li>Monitor campaign and email performance metrics.</li><li>Recommend improvements based on engagement and conversion data.</li></ul><p><br></p>
