We are looking for an experienced Content Marketing Manager to join our team in Ann Arbor, Michigan. This is a contract-to-permanent position that requires a strategic thinker capable of managing multiple priorities in a fast-paced environment. The ideal candidate will collaborate closely with internal teams to develop and execute comprehensive content strategies that align with business goals.<br><br>Responsibilities:<br>• Develop and implement content strategies that support integrated marketing initiatives, including PR and social media campaigns.<br>• Collaborate closely with the social media team to create and maintain a content calendar that aligns with organizational objectives.<br>• Oversee the creation and editing of high-quality content across various platforms, including blogs, press releases, and billboard messaging.<br>• Manage both organic and paid social media content to maximize audience engagement and reach.<br>• Provide strategic direction for corporate communications and ensure consistency in messaging.<br>• Analyze content performance metrics to refine strategies and improve effectiveness.<br>• Partner with creative teams to ensure content aligns with branding and marketing goals.<br>• Stay informed about emerging technologies, including AI platforms, to enhance content development processes.<br>• Coordinate with internal and external writers to ensure timely delivery of content.<br>• Maintain a collaborative approach to work, fostering partnerships across departments.
We are looking for a highly motivated Digital Marketing Specialist to join our team on a contract basis. This role is based in Troy, Michigan, and requires a detail-oriented individual with a strong background in digital marketing tools, campaign management, and lead generation strategies. The ideal candidate will thrive in a fast-paced environment, work independently, and bring a resourceful and entrepreneurial approach to their work.<br><br>Responsibilities:<br>• Develop and execute lead generation campaigns across multiple platforms to drive business growth.<br>• Manage and monitor HubSpot sequences, ensuring optimal performance and effective tracking.<br>• Conduct tailored searches using tools like ZoomInfo to identify potential leads and market opportunities.<br>• Oversee social media management efforts, including content creation and engagement strategies.<br>• Update and maintain company websites to ensure accurate and appealing online presence.<br>• Collaborate with the Head of Sales to align marketing strategies with sales objectives.<br>• Utilize tools such as PowerPoint and Canva to create compelling presentations and marketing materials.<br>• Translate complex technical concepts into actionable plans for non-technical stakeholders.<br>• Occasionally travel to support marketing and sales initiatives.<br>• Continuously analyze campaign data using Google Analytics to measure effectiveness and refine strategies.
We are looking for an experienced Marketing Manager to oversee and execute dynamic marketing strategies that elevate brand presence and drive engagement across multiple channels. This role requires a strategic thinker with a strong background in digital and traditional marketing, as well as the ability to lead and inspire a team to achieve outstanding results. Based in Oxford, Michigan, this position offers an exciting opportunity to make a significant impact within the organization.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies to enhance brand visibility and strengthen market presence.<br>• Lead the planning and execution of campaigns across digital, social media, video, television, and traditional platforms.<br>• Manage and refine brand identity to ensure consistency and alignment with organizational goals.<br>• Collaborate with cross-functional teams to create compelling content that resonates with target audiences.<br>• Utilize data analytics to assess campaign performance and adjust strategies for optimal outcomes.<br>• Oversee the creation and management of email marketing campaigns to boost engagement.<br>• Drive initiatives to increase brand awareness and foster customer loyalty.<br>• Mentor and lead a marketing team, fostering growth and development with attention to detail.<br>• Stay updated on industry trends to ensure innovative and effective marketing practices.<br>• Coordinate with external vendors and partners to execute marketing projects effectively.
