<p><strong>Pardot Expert</strong></p><p><br></p><p>Submissions not open to C2C or 3rd parties. </p><p><br></p><p>Are you passionate about marketing automation and CRM integration? Do you have strong expertise in Pardot to drive lead generation, campaign management, and customer engagement? Robert Half is seeking a <strong>Pardot Expert</strong> for a contract opportunity with one of our valued clients. If you're a data-driven marketer with technical proficiency in Pardot and Salesforce, we want to hear from you!</p><p><br></p><p><strong>Responsibilities</strong></p><ul><li>Configure, manage, and optimize Pardot to support marketing campaigns and lead nurturing efforts.</li><li>Design and implement email marketing workflows, drip campaigns, and lead scoring models to improve engagement.</li><li>Develop and execute A/B testing strategies for email templates, landing pages, and forms.</li><li>Integrate Pardot with Salesforce and provide insights on campaign performance using dashboards and reports.</li><li>Monitor and optimize lead conversion through data analysis and behavior tracking.</li><li>Ensure marketing automation processes adhere to best practices and comply with data privacy regulations.</li><li>Collaborate with cross-functional teams (sales, marketing, IT) to align Pardot initiatives with business objectives.</li></ul>
<p><strong>About the Role</strong></p><p>We are seeking a strategic and hands-on <strong>Director of Performance Marketing & Paid Media</strong> to lead our clients digital acquisition efforts across multiple channels. This role is ideal for a growth-minded leader who thrives in dynamic environments and is passionate about driving measurable results through customer-centric marketing strategies.</p><p><br></p><p>You will be responsible for developing and executing paid media campaigns, analyzing market dynamics and competitive positioning, and optimizing performance across platforms to accelerate customer acquisition and revenue growth.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><br></p><p><strong>Strategy & Leadership</strong></p><ul><li>Develop and own the paid media strategy across search, social, display, video, and emerging channels.</li><li>Translate business objectives into performance marketing goals and KPIs.</li><li>Collaborate cross-functionally with brand, product, analytics, and sales teams to align marketing efforts with broader business goals.</li></ul><p><br></p><p><strong>Execution & Optimization</strong></p><ul><li>Lead hands-on campaign execution (“hands on keyboard”) across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic.</li><li>Manage budgets, bidding strategies, audience segmentation, and creative testing.</li><li>Continuously optimize campaigns for ROAS, CPA, and LTV.</li></ul><p><br></p><p><strong>Analytics & Insights</strong></p><ul><li>Monitor and report on campaign performance, providing actionable insights and recommendations.</li><li>Stay ahead of market trends, competitor activity, and platform updates to inform strategy.</li><li>Leverage data to identify growth opportunities and improve customer acquisition funnels.</li></ul><p><br></p><p><strong>Team & Vendor Management</strong></p><ul><li>Manage internal team members and/or external agencies and vendors.</li><li>Foster a culture of experimentation, learning, and performance excellence.</li></ul><p><br></p>
IMPORTANT – to be considered for this job you can call Chris Willhite at 972-789-9590 or you can contact Chris Willhite directly on LinkedIn or send a message (email address is on LinkedIn profile) <br> Core Responsibilities: • Evaluate potential acquisitions by assessing site suitability, access to utilities, and overall development feasibility. • Oversee the due diligence process, including working with municipalities to determine public utility availability and exploring private utility options. • Collaborate with regulatory attorneys, consultants, and municipalities to address annexation, permitting, and entitlement issues. • Manage site development activities, including grading, drainage, and infrastructure design, ensuring compliance with all local and state regulations. • Coordinate with external consultants, engineers, and contractors to complete surveys, environmental studies, and engineering plans. • Prepare and maintain project schedules, budgets, and reports to ensure timely and costeffective completion of development milestones. • Assist in the preparation of offering memorandums and presentations for internal and investor review. Additionally, we seek a candidate who embodies our core values of being Humble, Hungry, and Smart: • Humble: Display humility in interactions, open to learning, and receptive to feedback. Foster a collaborative and inclusive work environment. • Hungry: Demonstrate a strong work ethic, ambition, and a proactive approach to achieving goals. Exhibit a passion for real estate investment and a drive for continuous improvement. • Smart: Possess exceptional interpersonal and analytical skills. Make informed decisions and contribute to the intellectual capital of the team. Key Skills: • Builds positive relationships with team members that foster a strong work environment • Ability to multi-task and prioritize in a fast-paced environment • Proven ability to manage time effectively to ensure established deadlines are met • Excellent organizational skills and strong attention to detail • Independent and self-motivated detail oriented with excellent research, writing and communication skills • Demonstrates flexibility as work demands change • Seeks to improve existing work practices / processes Preferred Qualifications: • Bachelor’s degree in civil engineering or related field • Humble, Hungry, and Smart • A minimum of 5-years of experience in real estate land development • Strong knowledge of Texas land development processes, municipal regulations, and ETJ requirements. • Proficient in AutoCAD, GIS, and project management tools. Compensation: • permanent Paid Salary – amount dependent on experience • Incentive Bonus structure available • Medical Benefits available • Paid time off for personal use and holidays • Retirement plan including 401(k) and company matching
