We are looking for an experienced Digital and Social Media Listening Manager to lead the development and execution of a comprehensive listening strategy for our healthcare enterprise. In this role, you will transform digital data into actionable insights that enhance brand strategy, improve patient experiences, and drive informed decision-making across the organization. This position offers a unique opportunity to collaborate across teams, synthesize complex data sets, and provide strategic recommendations that shape our reputation and service delivery.<br><br>Responsibilities:<br>• Design and implement a robust strategy for digital and social media listening that aligns with organizational goals.<br>• Establish and manage a centralized Digital Listening Center, integrating tools, workflows, and reporting systems.<br>• Monitor public sentiment and responses to campaigns, media coverage, and service launches to refine messaging and strategy.<br>• Analyze consumer sentiment, share of voice, and conversation trends to uncover actionable insights.<br>• Develop comprehensive reports and dashboards that aggregate digital signals, brand mentions, and competitor activities.<br>• Benchmark brand reputation and patient perception against industry standards and competitors.<br>• Collaborate with cross-functional teams to embed listening insights into strategic decision-making processes.<br>• Supervise day-to-day operations, including real-time monitoring, triage, and escalation of reputational risks.<br>• Provide leadership, training, and career development opportunities for team members.<br>• Support on-call responsibilities to ensure continuity in addressing stakeholder needs during crises.
