<p>Digital Experience Specialist</p><p>6 month contract to hire position</p><p>Hybrid role with 3 days onsite, two days remote</p><p>Mid-level position with opportunity to convert to full time employment and professional growth</p><p><br></p><p>We are seeking a Digital Experience Specialist to optimize the user experience of member and employer digital portals through data-driven content strategy, UX best practices, and strong technical execution. This role blends UX writing, content design, and user research to transform complex information into intuitive, accessible digital experiences that measurably improve engagement, task completion, and satisfaction. This position partners closely with product, brand, analytics, compliance, and technology teams to ensure content is accurate, compliant, and user-first.</p><p><br></p><p>Key Responsibilities</p><p>Content Strategy & User-Centered Design</p><ul><li>Conduct content audits and user journey mapping to identify gaps, redundancies, and optimization opportunities</li><li>Analyze user behavior data (heatmaps, click paths, session recordings) to inform content structure, placement, and format</li><li>Apply information architecture principles to improve findability and align content to user mental models</li><li>Design clear content hierarchies that prioritize user tasks and reduce cognitive load</li><li>Help define when content should live within internal portals versus external or vendor sites</li></ul><p>Technical Content Optimization</p><ul><li>Apply UX writing best practices including progressive disclosure, microcopy, contextual help, and clear calls to action</li><li>Ensure content is mobile-responsive, performant, and compliant with WCAG 2.1 AA accessibility standards</li><li>Apply SEO fundamentals to improve discoverability within portal environments</li></ul><p>User Research & Testing</p><ul><li>Independently configure and run usability testing (e.g., UserTesting), analyze results, and present insights to stakeholders</li><li>Translate qualitative and quantitative research into actionable content improvements</li><li>Run A/B tests on content variations such as headlines, CTAs, and layouts</li><li>Monitor analytics dashboards (Google Analytics, Hotjar, etc.) and make data-backed optimization recommendations</li></ul><p>Content Development & Governance</p><ul><li>Review, edit, and maintain digital content that balances compliance requirements with user needs</li><li>Translate complex information into plain language, scannable layouts, and visual hierarchies</li><li>Create low-fidelity content prototypes prior to copy development</li><li>Build scalable content templates and contribute to content design systems</li><li>Perform content QA in development environments, including validation of dynamic and audience-specific content</li><li>Manage annual content reviews, inventories, style guides, and version control</li></ul><p>Cross-Functional Collaboration</p><ul><li>Partner with developers to ensure content and design work together seamlessly</li><li>Collaborate with product managers and subject matter experts to align content with user needs and business goals</li><li>Work with compliance and legal partners while advocating for user-first language</li><li>Support marketing and analytics teams with content that drives engagement and measurable outcomes</li></ul>
<p>Copywriter: </p><ul><li>Short form focus (email, ads, infographics, social media, sales materials) </li><li>B2B & highly complex industry experience required </li><li>Remote opportunity with 1-3 days onsite per quarter </li><li>6-12 month engagement</li><li>40 hours per week </li></ul><p><br></p><p>We are looking for a talented Copywriter to join our team in Minneapolis, Minnesota. In this role, you will create compelling and effective content across various platforms, ensuring brand consistency and engaging communication. This is a long-term contract position ideal for a creative, detail-oriented individual who is passionate about crafting persuasive messaging.</p><p><br></p><p>Responsibilities:</p><p>• Develop engaging copy for advertisements, emails, promotional materials, and digital campaigns.</p><p>• Ensure all content aligns with brand guidelines and maintains a consistent tone and voice.</p><p>• Collaborate closely with marketing and design teams to produce impactful campaigns.</p><p>• Edit and proofread content to ensure accuracy, clarity, and quality.</p><p>• Conduct research to understand target audiences and market trends, tailoring messaging accordingly.</p><p>• Optimize content for various platforms, including websites and social media.</p><p>• Generate innovative ideas to enhance customer engagement and brand recognition.</p><p>• Manage multiple projects simultaneously while meeting deadlines and maintaining quality.</p><p>• Review analytics to refine strategies and improve content effectiveness.</p><p>• Stay updated on industry trends to bring fresh ideas and approaches to the team.</p>
<p>We are looking for a skilled Content Editor for a position located in Saint Louis Park, Minnesota, on a contract basis. This role involves supporting the migration of website content to a new platform, ensuring all information is accurate, accessible, and adheres to established style guidelines. The ideal candidate will have a strong eye for detail and the ability to edit, proofread, and optimize web content for readability and usability.</p><p><br></p><p>Responsibilities:</p><p>• Transfer website content to the updated platform while maintaining formatting, metadata, and link accuracy.</p><p>• Edit and proofread digital content to ensure grammar, spelling, and style consistency in alignment with AP Style guidelines.</p><p>• Evaluate content for clarity, logical organization, and accessibility, ensuring compliance with plain language principles.</p><p>• Provide constructive feedback on content usability and user experience improvements.</p><p>• Verify and upload accessible documents to the new site, ensuring compliance with accessibility standards.</p><p>• Collaborate with the digital services coordinator to address content concerns and track project progress.</p><p>• Participate in regular check-in meetings to discuss migration status and resolve issues.</p><p>• Ensure web pages are optimized for AI search tools and user-friendly navigation.</p>
