We are looking for a skilled Digital Copywriter to join our team on a long-term contract basis in Minneapolis, Minnesota. In this role, you will focus on crafting engaging content across various platforms, including websites, social media, and campaigns, while collaborating closely with design and UX/UI teams to ensure cohesive messaging. This is an excellent opportunity to showcase your writing expertise in both short- and long-form formats within the dynamic manufacturing industry.<br><br>Responsibilities:<br>• Develop compelling social media content tailored to diverse platforms.<br>• Update existing website content and create fresh, engaging material for new pages.<br>• Design and execute effective nurture campaigns to drive audience engagement.<br>• Collaborate with UX/UI teams to ensure seamless integration of copy and design.<br>• Write and edit content adhering to AP style guidelines for consistency and professionalism.<br>• Manage multiple social systems simultaneously while maintaining brand voice.<br>• Produce both short- and long-form copy for various marketing needs.<br>• Utilize project management tools to organize tasks and meet deadlines effectively.
We are looking for a dedicated Marketing Automation Specialist to join our team on a long-term contract basis. This hybrid role in Minneapolis, Minnesota, offers the opportunity to create and manage impactful marketing automation campaigns using HubSpot. The ideal candidate will combine technical proficiency with creative problem-solving to drive lead engagement and business growth.<br><br>Responsibilities:<br>• Manage and optimize HubSpot workflows, including lead scoring, segmentation, and automated campaigns.<br>• Collaborate with sales and marketing teams to develop strategies that support lead generation and pipeline goals.<br>• Create and maintain dashboards and reports to monitor campaign effectiveness and key performance metrics.<br>• Conduct A/B testing to improve engagement rates and conversion outcomes.<br>• Ensure seamless integration between HubSpot and other systems, such as Salesforce, to enhance data accuracy and efficiency.<br>• Develop compelling email marketing campaigns, including copywriting and audience targeting.<br>• Leverage tools like Google Ads and Google Analytics to bolster digital marketing efforts.<br>• Stay updated on industry trends and emerging technologies to refine marketing automation strategies.<br>• Provide training and support to team members on HubSpot functionalities and best practices.
