Robert Half is currently seeking a talented Copywriter for a short-term contract position with our esteemed client in Troy, Michigan. As a contract Copywriter, you will be responsible for creating compelling and engaging content that effectively communicates the client's brand message and values. Responsibilities: Develop creative and impactful copy for various marketing materials, including website content, advertising campaigns, social media posts, and email communications. Collaborate with the marketing team to understand project requirements and target audience. Ensure all copy is consistent with the client's brand voice and tone. Conduct research to gain insights into industry trends and competitors' activities. Edit and proofread copy to ensure accuracy, grammar, and adherence to brand guidelines. Work within project deadlines and deliver high-quality copy that meets client expectations. Stay updated with industry best practices and copywriting trends.
<p>We are looking for a creative and versatile Content Writer to join our client's team in East Lansing, Michigan. This long-term contract position is ideal for someone who is looking to jump start their career in content marketing, someone who excels at developing engaging and impactful content across various platforms, while also refining messaging strategies. The role requires a mix of writing expertise and multimedia adaptability, with opportunities to contribute to visual and video content creation. If you are a Digital Content Specialist with 1-2 years of experience in multimedia content creation, apply today! </p><p><br></p><p>Responsibilities:</p><p>• Transform existing materials, such as blog posts, into dynamic video scripts, LinkedIn posts, or other formats tailored for different platforms.</p><p>• Write and organize newsletters to keep customers informed, ensuring consistency and high-quality communication.</p><p>• Develop social media copy for platforms like LinkedIn, Facebook, Instagram, TikTok, and YouTube, including descriptions and titles.</p><p>• Review and edit content across social media, websites, and scripts for clarity, accuracy, and branding alignment.</p><p>• Enhance readability and coherence of strategic documentation through revisions and improvements.</p><p>• Utilize templates or basic visual tools to create visually appealing content, ensuring alignment with branding.</p><p>• Collaborate on video projects, contributing to scripting and potentially recording key messages for social media.</p><p>• Assist in refining marketing strategies and principles to improve content effectiveness and audience engagement.</p>
