<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. </p><p> </p><p>Responsibilities: </p><p> </p><p>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience. </p><p>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media. </p><p>Conduct market research to identify customer needs, trends, and competitors' activities. </p><p>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts. </p><p>Manage the marketing budget and allocate resources effectively to achieve marketing goals. </p><p>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness. </p><p>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment. </p><p>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies. </p><p>Present marketing strategies and campaign results to stakeholders and management. </p>
<p>Robert Half is seeking a dynamic and experienced Social Media Manager for our client in Grand Rapids. As a Social Media Manager, you will be responsible for developing and executing social media strategies to drive brand awareness, engagement, and customer loyalty. </p><p> </p><p>Responsibilities: </p><p> </p><p>Develop and implement comprehensive social media strategies aligned with the client's marketing goals. </p><p>Create and curate compelling content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. </p><p>Manage social media accounts, monitor comments, and respond to inquiries in a timely and detail-oriented manner. </p><p>Utilize social media analytics to track performance, measure ROI, and identify opportunities for improvement. </p><p>Stay updated with social media trends, best practices, and emerging platforms. </p><p>Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives. </p><p>Plan and execute paid social media advertising campaigns to reach target audiences effectively. </p><p>Engage with followers and influencers to build and nurture a strong online community. </p><p>Monitor and analyze competitors' social media activities to identify potential strategies and opportunities. </p>
<p>Robert Half is currently seeking a proactive and organized Part-Time Marketing Assistant for our client in Grand Rapids. As a Marketing Assistant, you will provide essential support to the marketing team in various tasks to help drive successful marketing campaigns and initiatives. </p><p> </p><p>Responsibilities: </p><p> </p><p>Assist in the execution of marketing campaigns across multiple channels, including digital, print, and social media. </p><p>Coordinate and manage marketing materials, ensuring they are up to date and readily available. </p><p>Conduct market research and competitor analysis to provide valuable insights for marketing strategies. </p><p>Assist in the creation and proofreading of marketing content, such as blog posts, emails, and social media posts. </p><p>Help maintain and update the client's website content and ensure it aligns with marketing efforts. </p><p>Support the organization and coordination of marketing events and trade shows. </p><p>Monitor and analyze marketing data to track campaign performance and report on key metrics. </p><p>Collaborate with team members and external partners to ensure seamless execution of marketing initiatives. </p><p>Stay informed about industry trends and best practices to contribute fresh ideas to the marketing team. </p>
