We are looking for a skilled Digital Marketing Specialist to join our team in Lakewood, Colorado. In this role, you will create and execute digital strategies to drive brand visibility, engagement, and lead generation. You will be responsible for optimizing website content, managing SEO efforts, and supporting digital advertising campaigns to achieve marketing objectives.<br><br>Responsibilities:<br>• Conduct market research to analyze audience preferences, competitive landscape, and industry trends.<br>• Develop and implement digital marketing strategies across multiple brands to meet organizational goals.<br>• Collaborate with vendors and developers to enhance website functionality and optimize digital platforms.<br>• Track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.<br>• Manage and update national website content to ensure accuracy, relevancy, and alignment with audience needs.<br>• Perform keyword research and apply SEO best practices to improve online visibility.<br>• Oversee online business listings, local citations, and off-site SEO strategies.<br>• Partner with content creators to develop engaging and optimized materials for digital platforms.<br>• Monitor and refine digital advertising campaigns to maximize audience engagement and conversion rates.<br>• Design and test landing pages aimed at improving lead generation and conversion metrics.
