<p>Our team is seeking a proactive Marketing Assistant to support both sales and marketing initiatives and drive business growth. This contract-to-permanent opportunity offers exposure to a range of functions, including relationship building, market research, and collaborative project execution.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Serve as a liaison between inside sales representatives and external marketing firms to enhance collaboration and customer engagement.</li><li>Conduct market research to identify potential clients and key decision-makers.</li><li>Track and manage sales and marketing activities using CRM tools to ensure accurate data reporting and progress monitoring.</li><li>Provide insights and feedback to marketing teams to help shape lead generation strategies.</li><li>Coordinate meetings and networking events to support relationship-building efforts.</li><li>Assist in the creation and execution of email campaigns, direct marketing initiatives, and social media strategies.</li><li>Organize and manage administrative tasks, such as inbox management and scheduling.</li><li>Collaborate with sales leadership to align marketing strategies with business development goals.</li><li>Monitor and evaluate the effectiveness of marketing activities and recommend adjustments to ensure optimal results.</li><li>Support event planning and execution to enhance brand visibility and customer engagement.</li></ul>
We are looking for an experienced Director of Marketing/Communications to lead strategic initiatives that drive organizational growth and enhance brand presence. In this role, you will oversee marketing strategies, corporate communications, and HR-related functions to ensure alignment with company goals. This position offers an exciting opportunity to shape business outcomes and foster a positive workplace culture.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies to boost brand visibility and expand market share.<br>• Lead digital marketing efforts, focusing on content creation, campaign execution, and performance analysis.<br>• Manage corporate communications and public relations to effectively convey the organization's mission and values.<br>• Analyze market trends and customer insights to guide strategic decision-making.<br>• Oversee HR initiatives, including talent acquisition, employee engagement, and succession planning.<br>• Ensure compliance with labor regulations while promoting a positive and inclusive workplace environment.<br>• Drive diversity, equity, and inclusion programs to support organizational values.<br>• Collaborate across departments to ensure alignment between marketing, HR, and business objectives.<br>• Monitor and evaluate the effectiveness of marketing campaigns and HR strategies.<br>• Provide leadership and mentorship to teams, fostering growth and innovation.
