We are looking for a creative and detail-oriented Graphic Designer to join our innovative team in Wheeling, Illinois. In this role, you will be responsible for crafting visually compelling designs that align with our brand identity and support marketing efforts across multiple channels. This is a fantastic opportunity to contribute to a growing company with over 30 years of industry expertise and a strong presence in retail grocery and mass-market channels.<br><br>Responsibilities:<br>• Develop engaging designs for marketing materials such as brochures, flyers, posters, and presentations.<br>• Create branding assets, including logos, brand guidelines, and stationery, to ensure a cohesive visual identity.<br>• Design product packaging that reflects brand standards and appeals to target audiences.<br>• Collaborate with marketing teams to translate campaign strategies into impactful visual content.<br>• Produce video graphics and light animations to enhance digital and multimedia projects.<br>• Maintain consistency across all brand touchpoints by adhering to established guidelines.<br>• Optimize product listings for eCommerce platforms through thoughtful visual enhancements.<br>• Manage multiple design projects simultaneously while meeting deadlines and maintaining quality.<br>• Stay updated on industry trends, tools, and design best practices to continuously improve outputs.<br>• Organize and maintain a digital archive of design assets for easy access and use.
<p>We are seeking a part-time Freelance Creative Director to lead efforts in developing integrated and innovative content strategies across ecommerce platforms and social media channels.</p><p><br></p><p>As a Creative Director, you'll spearhead storytelling initiatives and ensure brand consistency while driving impactful user experiences that align with business goals. This position offers the opportunity to work with one of the world’s most renowned consumer product companies, playing a pivotal role in crafting compelling brand communications and marketing content.</p><p><br></p><p>In this role, you'll oversee and guide a multidisciplinary creative team, emphasizing mentorship, creative excellence, and strategic alignment. You'll create campaigns for product detail pages (Above the Fold, Below the Fold, and video assets) and oversee the direction of monthly social media content calendars, reactive content, and other projects. Your expertise will elevate brand engagement across platforms like TikTok and Meta, while also utilizing formats such as static images, GIFs, memes, videos, and user-generated content for consumer brand channels.</p><p><br></p><p>We’re looking for a leader who thrives in a fast-paced environment and is passionate about creating bold and innovative campaigns that resonate deeply with consumers.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Provide oversight, coaching, and creative guidance to design teams, ensuring strategic alignment with brand goals and effective execution.</li><li>Lead the development of ecommerce Product Detail Page (PDP) assets, encompassing Above the Fold, Below the Fold, and video content.</li><li>Work collaboratively with a design team to brainstorm and conceptualize innovative ideas for social media campaigns.</li><li>Supervise the execution of monthly social media content calendars, balancing strategic brand alignment with creative innovation.</li><li>Oversee the creation of reactive social media content, ensuring brand consistency and high-quality results across digital platforms like TikTok and Meta.</li><li>Strategically guide the development of visuals, multimedia assets, and user-generated content to drive greater audience engagement.</li><li>Advocate for experimentation with emerging tools, including generative AI (GenAI), to enhance creative ideation, workflow efficiency, and content production.</li><li>Collaborate closely with internal stakeholders and external partners to deliver measurable creative solutions that meet business objectives.</li><li>Mentor creative talent, ensuring continuous development and fostering a culture of creativity and collaboration.</li></ul><p><br></p>
