<p>We’re looking for a data-driven and strategic SEO Specialist to improve our search visibility, drive organic traffic, and support high-performing marketing campaigns. This role blends technical SEO, content strategy, and analytics to help us grow sustainably.</p><p> • Develop and execute SEO strategies that support brand, content, and lead-generation goals</p><p> • Conduct keyword research, competitive analysis, and intent mapping to guide content creation</p><p> • Optimize on-page elements: metadata, headlines, internal linking, image alt text, schema, and content structure</p><p> • Identify and resolve technical SEO issues (crawlability, indexing, site speed, mobile performance, redirects, etc.)</p><p> • Support content teams with SEO recommendations for blogs, landing pages, and website updates</p><p> • Collaborate with developers on site enhancements and ensure SEO best practices are implemented</p><p> • Monitor rankings, traffic, backlinks, and SERP performance using key SEO tools</p><p> • Manage local SEO efforts, including Google Business Profile updates and local listings</p><p> • Create SEO reports highlighting insights, trends, and opportunities</p><p> • Stay current on algorithm updates, search trends, and new SEO tools</p>
We are looking for a Web Analytics Specialist to join our team in Charlotte, North Carolina. This long-term contract position is ideal for someone passionate about leveraging data to enhance digital performance and drive business outcomes. The role requires expertise in web analytics tools and a strong ability to translate complex data into actionable strategies that support marketing and product teams.<br><br>Responsibilities:<br>• Manage and optimize web analytics platforms, including Google Analytics, GA4, Adobe Analytics, and Google Tag Manager.<br>• Implement and validate tracking mechanisms such as tags, pixels, and events across websites and campaigns.<br>• Analyze website traffic, user behavior, conversion funnels, and campaign performance to identify trends and opportunities.<br>• Create and maintain dashboards and reports to communicate insights to various stakeholders, including marketing and leadership teams.<br>• Collaborate with cross-functional teams to improve digital experiences and increase engagement and conversion rates.<br>• Conduct ad-hoc analyses to provide actionable recommendations for enhancing digital strategies.<br>• Ensure accurate data collection and reporting by working closely with development and UX teams.<br>• Stay informed about emerging trends, tools, and best practices in web analytics.<br>• Identify and implement strategies to optimize the effectiveness of digital campaigns and website performance.
<p>We’re looking for a results-driven Digital Marketing Specialist to develop, execute, and optimize campaigns across web, social, email, and paid channels. This role is perfect for someone who blends creativity with data, understands how to drive engagement, and knows how to turn insights into action.</p><p> • Plan and execute digital campaigns across social media, email, web, and paid media</p><p> • Manage social channels, create content calendars, and publish engaging posts</p><p> • Build, deploy, and optimize email marketing campaigns and automated workflows</p><p> • Create, test, and improve landing pages for lead generation and conversions</p><p> • Monitor performance metrics across all channels and provide actionable insights</p><p> • Conduct keyword research and support SEO strategy to improve organic visibility</p><p> • Assist with paid campaigns (Google Ads, Meta, LinkedIn, etc.) including targeting, optimization, and reporting</p><p> • Analyze user behavior, website performance, and funnel metrics using tools like Google Analytics and Hotjar</p><p> • Collaborate with design, content, and product teams on cross-functional projects</p><p> • Maintain brand consistency across all digital content and communications</p>
