<p>Robert Half is assisting our client in seeking a talented <strong>Contract Digital Marketing Specialist</strong> to support their increasing marketing automation, SEO, paid search, and customer experience initiatives. This individual will contribute to driving digital strategies and campaign efforts that enhance brand presence, optimize return on investment (ROI), and deliver superior customer experiences.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li><strong>Digital Campaign Management</strong>: Develop, implement, and monitor digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing, etc.) aimed at optimizing engagement and conversions.</li><li><strong>SEO and Paid Search</strong>: Execute on-site and off-site search engine optimization (SEO) strategies and manage paid search campaigns to drive traffic, improve rankings, and achieve revenue goals.</li><li><strong>Analytics & Reporting</strong>: Utilize tools like Google Analytics and other data platforms to monitor and analyze campaign performance, providing actionable insights and recommendations for improvement.</li><li><strong>Content Optimization</strong>: Collaborate with internal teams to create, refine, and enhance digital content that aligns with campaign objectives and brand voice.</li><li><strong>Marketing Automation</strong>: Build and manage workflows in marketing automation platforms (e.g., HubSpot, Marketo, or Pardot) to nurture leads and optimize customer relationships.</li><li><strong>Project Coordination</strong>: Work with cross-functional teams, such as design and IT departments, to execute marketing strategies within deadlines.</li><li><strong>Customer Experience</strong>: Implement strategies aimed at improving user experience across digital channels, ensuring consistency and alignment with client needs.</li></ul><p><br></p>
<p>Email Marketing Specialist (Charlotte, NC)</p><p><strong>Overview:</strong></p><p> We are seeking an Email Marketing Specialist to manage campaigns from strategy to analysis. This role will support demand generation and customer engagement efforts.</p><p><strong>Responsibilities:</strong></p><ul><li>Build, test, and send targeted email campaigns.</li><li>Monitor performance metrics including open rates, click-through, and conversions.</li><li>Segment audiences for personalization and improved targeting.</li><li>Collaborate with marketing teams to ensure alignment with campaign goals.</li></ul><p><br></p>
<p>The Creative Director is responsible for leading the creative vision, strategy, and execution of all brand, marketing, and design initiatives. This role oversees a team of designers, copywriters, and other creative professionals, ensuring all creative output aligns with brand identity, business objectives, and customer engagement goals. The Creative Director serves as both a strategic thinker and hands-on leader who inspires innovation and delivers impactful storytelling across multiple platforms.</p><p><strong>Key Responsibilities: </strong></p><ul><li>Develop and execute the overall creative vision and brand strategy.</li><li>Lead and mentor creative teams including designers, art directors, copywriters, and multimedia specialists.</li><li>Oversee the creation of visual and written content across digital, print, advertising, video, and social media.</li><li>Collaborate with marketing, product, and executive leadership to align creative campaigns with business goals.</li><li>Ensure brand consistency across all communications, campaigns, and touchpoints.</li><li>Present and pitch creative concepts to internal stakeholders and external clients.</li><li>Manage multiple projects from concept to completion, meeting deadlines and maintaining high-quality standards.</li><li>Stay current with design, marketing, and cultural trends to keep creative work fresh and relevant.</li><li>Oversee budgets, timelines, and resources for creative projects.</li></ul>
<p>We are looking for a dynamic Content Strategist to join our team for an ongoing 100% remote opportunity. In this long-term contract role, you will play a key part in developing and executing engaging campaigns that align with our business goals. If you have a passion for creating compelling content and enjoy working in a collaborative environment, we encourage you to apply.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute one creative campaign per week, focusing on special topics to drive engagement.</p><p>• Create high-quality content across various formats, including blogs, social media posts, and landing pages.</p><p>• Design visually appealing graphics using tools such as Adobe Express or Canva to complement content.</p><p>• Manage and optimize social media content, ensuring consistency and relevance across platforms.</p><p>• Write and edit compelling copy for blogs, social media, email marketing, and other digital assets.</p><p>• Collaborate with stakeholders to ensure content aligns with company objectives and audience needs.</p><p>• Utilize HubSpot for marketing automation tasks, including campaign tracking and analytics.</p><p>• Produce 4-5 social media posts weekly to maintain a strong online presence.</p><p>• Conduct research to stay updated on industry trends and incorporate them into content strategies.</p><p>• Optimize landing pages to enhance user experience and conversion rates.</p>
