<p>We are seeking a senior-level Creative Director with exceptional conceptual writing skills to lead high-level messaging for an upcoming product launch in the financial services sector. This role involves crafting value propositions and positioning statements that resonate with a sophisticated audience and clearly articulate the product’s benefits and differentiation.</p><p><br></p><p>Key Responsibilities</p><ul><li>Develop value propositions that are: concise and benefits-led, focused on core customer outcomes</li><li>Create positioning statements that: define the target customer and the job the product solves and include supporting benefits/features and a unique point of differentiation</li><li>Collaborate with internal stakeholders to ensure messaging aligns with brand tone and strategic objectives.</li><li>Deliver high-concept creative language that captures attention and drives engagement.</li><li>Potentially lead additional assignments for other major product or service launches.</li></ul><p><br></p>

<ul><li>5–10+ years of experience in a Creative Director role, ideally with exposure to financial services, business banking, consulting, or business payments.</li><li>Proven ability to craft compelling, benefits-driven messaging for sophisticated audiences.</li><li>Strong conceptual thinking and storytelling skills.</li><li>Experience with product launches and positioning strategy.</li><li>Ability to work independently and manage multiple priorities.</li></ul><p><br></p>

<h3 class="rh-display-3--rich-text">Innovation starts with people.^®</h3> <p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p> <p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.</p>