<p>We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns.</p><p><br></p><p>Key Responsibilities</p><p>Strategy & Planning</p><p>• Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support.</p><p>• Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction.</p><p>• Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making.</p><p>Branding & Execution</p><p>• Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials.</p><p>• Manage all content creation including project case studies, brochures, proposal graphics, and website updates.</p><p>• Ensure consistent and high-quality messaging in presentations, and marketing collateral.</p><p>• Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets.</p><p>• Manage photography, videography, and documentation of completed projects and construction milestones.</p><p>Digital & Technology</p><p>• Oversee website management and optimization, including SEO, project pages, and analytics.</p><p>• Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting.</p><p>• Maintain digital asset libraries and ensure up-to-date content across all platforms.</p><p>Leadership & Collaboration</p><p>• Manage and mentor a marketing team and external creative partners (agencies, photographers, writers).</p><p>• Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts.</p><p>• Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts.</p><p>• Represent the company at industry events, trade shows, and award submissions.</p><p><br></p><p>Required Skills and Qualifications</p><p>• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s preferred).</p><p>• 8+ years of marketing experience, with at least 3–5 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry.</p><p>• Proven track record of building and managing marketing teams and delivering measurable business results.</p><p>• Strong knowledge of the construction project lifecycle and the client decision-making process.</p><p>• Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders.</p><p>• Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics.</p><p>• Deep understanding of digital marketing, brand management, and content strategy.</p><p><br></p>
We are looking for an experienced Director of Marketing to lead brand strategy initiatives and enhance our presence in the market. This role is based in Miami, Florida, and will focus on driving consumer engagement, developing impactful campaigns, and ensuring consistency across all marketing channels. The ideal candidate will bring creativity, strategic thinking, and leadership to elevate the brand's position in the competitive food and beverage industry.<br><br>Responsibilities:<br>• Develop and execute a comprehensive brand strategy to strengthen market position and achieve business objectives.<br>• Conduct in-depth market research to identify emerging consumer trends, monitor competitors, and pinpoint opportunities for growth.<br>• Design and implement marketing campaigns across digital, print, and retail channels to boost brand awareness and drive sales.<br>• Collaborate closely with product development teams to ensure new products align with brand identity and consumer expectations.<br>• Optimize the marketing budget by allocating resources effectively and ensuring maximum impact.<br>• Partner with cross-functional teams, including sales, operations, and creative, to deliver cohesive and impactful brand messaging.<br>• Track and analyze the performance of marketing initiatives, using key metrics to refine strategies and improve results.<br>• Uphold brand consistency by maintaining adherence to established guidelines and ensuring all communications reflect the brand’s integrity.
We are looking for a dedicated Project Manager to join our team in Hallandale, Florida. In this role, you will oversee a variety of projects from conception to completion, ensuring they align with client expectations and meet high-quality standards. This position offers the opportunity to collaborate across departments and contribute to strategic initiatives that drive growth and innovation.<br><br>Responsibilities:<br>• Manage the full lifecycle of projects, including articles, infographics, podcasts, and webinars, ensuring timely delivery within budget and to the highest quality standards.<br>• Provide strategic recommendations to clients aimed at enhancing engagement and maximizing the impact of their projects.<br>• Present performance metrics and outcomes at project completion, clearly communicating results and showcasing the value delivered.<br>• Collaborate with internal teams such as Editorial, Design, Sales, and Marketing, as well as external contractors, to ensure seamless project execution.<br>• Identify potential risks early in the project and implement effective solutions to mitigate them.<br>• Maintain detailed and accurate documentation throughout all stages of project execution.<br>• Support continuous improvement initiatives by analyzing processes and suggesting enhancements.<br>• Contribute to client strategies by identifying opportunities for account growth and leveraging analytics to inform recommendations.
