<p><strong>Robert Half</strong> is actively partnering with an Austin-based client to identify a Marketing Analytics Specialist<strong> (contract).</strong> In this role, you will be instrumental in transforming marketing data into actionable insights that drive strategic decisions, optimize campaign performance, and improve customer engagement. <strong>This role is on-site in Austin, Tx. </strong></p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Analyze marketing performance across channels (paid media, email, social, SEO, etc.) and provide actionable insights.</li><li>Develop and maintain dashboards and reports using tools like Google Analytics, Tableau, and Excel.</li><li>Collaborate with cross-functional teams to define KPIs and measure ROI of marketing initiatives.</li><li>Conduct A/B testing and conversion rate optimization to improve campaign effectiveness.</li><li>Segment audiences and analyze customer behavior to support personalization strategies.</li><li>Present findings and recommendations to stakeholders in a clear, compelling manner.</li><li>Monitor trends and identify opportunities for growth and efficiency.</li></ul><p><br></p>

<p><strong>Qualifications:</strong></p><ul><li>Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field.</li><li>3+ years of experience in marketing analytics or a similar data-focused role.</li><li>Proficiency in Google Analytics, SQL, Excel, and data visualization tools (e.g., Tableau, Power BI).</li><li>Proficient understanding of digital marketing channels and metrics.</li><li>Experience with A/B testing and statistical analysis.</li><li>Excellent communication and storytelling skills with data.</li></ul><p><strong>Preferred Skills & Experience:</strong></p><ul><li>Experience with marketing automation platforms (e.g., HubSpot, Marketo).</li><li>Familiarity with Python or R for data analysis.</li><li>Knowledge of customer journey mapping and attribution modeling.</li><li>Background in eCommerce, SaaS, or B2B marketing analytics.</li><li>Certification in Google Analytics or similar platforms.</li></ul><p><strong>Contract Benefit Offerings:</strong></p><ul><li>Healthcare (medical, dental, and vision plans)</li><li>401(k) and retirement plans</li><li>Commuter benefits</li><li>Employee and vendor discounts</li><li>Employee Assistance Program (EAP)</li><li>And many more!</li></ul><p><br></p>

<h3 class="rh-display-3--rich-text">Technology Doesn't Change the World, People Do.^®</h3> <p>Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.</p> <p>Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. <a href="https://www.roberthalf.com/us/en/mobile-app" target="_blank">Download the Robert Half app</a> and get 1-tap apply, notifications of AI-matched jobs, and much more.</p> <p>All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit <a href="https://roberthalf.gobenefits.net/" target="_blank">roberthalf.gobenefits.net</a> for more information.</p> <p>© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to <a href="https://www.roberthalf.com/us/en/terms">Robert Half’s Terms of Use</a>.</p>