<p>Role Overview</p><p>We are looking for a high-energy, execution-focused Marketing Coordinator to support a rapidly scaling Account-Based Marketing (ABM) program during a critical transition period. This role is built for a "doer"—someone who thrives in a fast-paced environment, can manage a high volume of requests, and is excited to work at the intersection of Marketing and Sales.</p><p>You will support our ABM Contractor and Global Campaigns team in executing outbound plays across nine international regions. This is a hands-on role where you will build campaigns, manage data, and ensure that our Sales team has the assets they need to engage high-value accounts.</p><p><br></p><p>Key Responsibilities</p><ul><li>Campaign Execution: Build and launch outbound ABM campaigns across the full funnel (Top, Mid, and Bottom).</li><li>Sales Request Management: Act as a "traffic controller" for incoming sales requests—managing the high volume of tactical needs for account targeting, campaign activations, and collateral.</li><li>Digital Asset Creation: Build custom landing experiences using Folloze (or similar tools) to support personalized account journeys.</li><li>Platform Orchestration: Use 6sense and other ABM platforms to identify target segments and trigger marketing plays.</li><li>Data & Reporting: Assist in tracking account engagement and campaign ROI using Salesforce and Power BI.</li><li>Administrative Support: Coordinate between Marketing, Sales, and Business Intelligence (BI) teams to ensure data integrity and program alignment.</li></ul><p><br></p><p><br></p>
<p>A <strong>Web Analytics Specialist</strong> is essentially the "digital detective" of the team. They don’t just report that traffic is up or down; they explain <em>why</em> it’s happening and where the money is being left on the table.</p><p>Here is a job description designed to attract a data-driven strategist who can turn raw clicks into actionable business growth.</p><p><br></p><p>Job Title: Web Analytics Specialist</p><p><strong>Location:</strong> Atlanta Georgia</p><p><strong>Department:</strong> Marketing / Growth / Data Science</p><p><br></p><p>Role Summary</p><p>We are looking for a <strong>Web Analytics Specialist</strong> who lives for "the story behind the data." You won’t just be pulling reports; you’ll be the architect of our tracking ecosystem and the voice of truth for our digital performance. Your goal is to ensure every click is captured correctly and translated into insights that help us optimize our user experience and marketing spend.</p><p><br></p><p><br></p>
<p><strong>Marketing Automation Specialist – Contract | Atlanta, GA | Onsite 4 Days/Week | 40 hrs/wk</strong></p><p> Implement, manage, and optimize marketing automation workflows to drive lead generation, nurturing, and campaign performance. Work closely with marketing and sales teams to align automation strategies with business goals.</p><p><strong>Responsibilities:</strong></p><ul><li>Build and manage automated campaigns across marketing platforms</li><li>Integrate CRM and marketing automation tools</li><li>Monitor, analyze, and optimize performance of automation programs</li><li>Maintain accurate data and segmentation</li></ul><p><br></p>
<p><strong>Web Analytics Specialist – Contract | Atlanta, GA | Onsite 4 Days/Week | 40 hrs/wk</strong></p><p> Collect, analyze, and report on website and digital campaign performance. Provide insights to drive decision-making and optimization across marketing channels.</p><p><strong>Responsibilities:</strong></p><ul><li>Implement and maintain analytics tracking (Google Analytics, Adobe Analytics, etc.)</li><li>Monitor KPIs, provide dashboards, and deliver insights</li><li>Identify trends and make recommendations for optimization</li><li>Support marketing teams with testing and reporting</li></ul><p><br></p><p><br></p>
<p><strong>Marketing Demand Generation – Contract | Atlanta, GA | Onsite 4 Days/Week | 40 hrs/wk</strong></p><p> Plan and execute demand generation campaigns to drive leads, pipeline, and revenue. Collaborate with sales, marketing, and creative teams to deliver full-funnel marketing programs.</p><p><strong>Responsibilities:</strong></p><ul><li>Develop multi-channel campaigns to generate qualified leads</li><li>Track and report campaign performance against goals</li><li>Optimize campaigns for conversion and ROI</li><li>Partner with sales to align marketing efforts with pipeline goals</li></ul><p><br></p>
