<p>We are seeking an experienced and results-driven <strong>Product Marketing Manager</strong> to lead the creation and execution of brand strategies that fuel growth and deepen customer engagement. In this role, you will shape compelling product messaging, manage marketing assets, and leverage market insights to strengthen competitive positioning. This is a highly collaborative role with opportunities to influence cross-functional initiatives, enhance marketing performance, and drive the brand’s long-term success.</p><p><strong>Key Responsibilities</strong></p><ul><li>Design and execute strategic marketing plans that generate demand and elevate brand presence.</li><li>Ensure consistent application of brand messaging, standards, and guidelines across all channels and functions.</li><li>Lead packaging strategy, overseeing product communication hierarchy and partnering with design teams on visual execution.</li><li>Develop differentiated product messaging that resonates with target audiences and clearly sets offerings apart from competitors.</li><li>Drive content development for in-store activations, including video, display, and merchandising materials.</li><li>Manage the production and distribution of launch assets, collaborating with vendors and fulfillment partners.</li><li>Oversee marketing collateral inventory, recommending updates and new materials as needed.</li><li>Conduct market research to assess customer behavior and uncover key buying drivers.</li><li>Track competitor activity and industry trends to inform brand and marketing strategies.</li></ul><p>ance.</p>
We are looking for a creative and detail-oriented Marketing Specialist to join our team in Duluth, Georgia. In this role, you will oversee the development and execution of marketing initiatives designed to enhance brand visibility and drive engagement across various digital platforms. Your expertise in campaign management and digital marketing strategies will play a key role in achieving our business goals.<br><br>Responsibilities:<br>• Develop and implement marketing campaigns to effectively promote products or services.<br>• Manage email campaigns, ensuring content aligns with brand messaging and drives customer engagement.<br>• Collaborate with cross-functional teams to coordinate and execute marketing activities.<br>• Design and produce creative assets using Adobe Creative Cloud tools for digital and print use.<br>• Monitor campaign performance and analyze data to optimize strategies and improve results.<br>• Conduct market research and stay updated on industry trends to inform marketing decisions.<br>• Maintain a consistent brand presence across all digital channels, including social media.<br>• Assist in creating and managing budgets for marketing initiatives.<br>• Provide regular reports on campaign effectiveness and propose actionable recommendations.
<p><strong>Key Responsibilities:</strong></p><p>· Responsible for account enrollments, ensuring accuracy and timeliness.</p><p>· Handle transaction management, maintaining meticulous records and efficient processes.</p><p>· Provide essential support in billing operations.</p><p>· Perform administrative and project tasks with precision and care.</p><p>· Contribute to optimizing processes and supporting operational goals.</p><p>· Customer service support</p>
