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SEO Specialist in Parsippany, NJ

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical SEO specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in Parsippany, NJ
84480 - 114880
Low
84480
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
98240
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
114880
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 129280 150720 175040 Marketing Analytics Specialist 90880 109440 138240 Digital Strategist 119040 140160 165120 Growth Marketing Manager 116800 139200 170560 Demand Generation Manager 113920 134720 161600 E-Commerce Marketing Manager 115520 133760 161600 Performance Marketing Manager 96000 131840 167680 Digital Marketing Manager 103360 128960 147520 Digital Marketing Specialist 74880 88320 105600 Digital Project Manager 97280 124480 145600 Email Marketing Manager 89920 113920 136640 Email Marketing Specialist 67200 83520 96320 Marketing Automation Specialist 90240 105920 124480 Paid Search Specialist 80640 96000 108800

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.