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Digital Marketing Specialist in Parsippany, NJ

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Parsippany, NJ
74880 - 105600
Low
74880
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
88320
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
105600
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 129280 150720 175040 Marketing Analytics Specialist 90880 109440 138240 Digital Strategist 119040 140160 165120 Growth Marketing Manager 116800 139200 170560 Demand Generation Manager 113920 134720 161600 E-Commerce Marketing Manager 115520 133760 161600 Performance Marketing Manager 96000 131840 167680 Digital Marketing Manager 103360 128960 147520 Digital Project Manager 97280 124480 145600 Email Marketing Manager 89920 113920 136640 Email Marketing Specialist 67200 83520 96320 Marketing Automation Specialist 90240 105920 124480 SEO Specialist 84480 98240 114880 Paid Search Specialist 80640 96000 108800

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.