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Paid Search Specialist in Parsippany, NJ

Paid Search Specialist Job Description

The paid search specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Parsippany, NJ
80640 - 108800
Low
80640
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
96000
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
108800
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 129280 150720 175040 Marketing Analytics Specialist 90880 109440 138240 Digital Strategist 119040 140160 165120 Growth Marketing Manager 116800 139200 170560 Demand Generation Manager 113920 134720 161600 E-Commerce Marketing Manager 115520 133760 161600 Performance Marketing Manager 96000 131840 167680 Digital Marketing Manager 103360 128960 147520 Digital Marketing Specialist 74880 88320 105600 Digital Project Manager 97280 124480 145600 Email Marketing Manager 89920 113920 136640 Email Marketing Specialist 67200 83520 96320 Marketing Automation Specialist 90240 105920 124480 SEO Specialist 84480 98240 114880

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.