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Marketing Analytics Specialist in Parsippany, NJ

Marketing Analytics Specialist job description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

Looking for a marketing analytics specialist or a marketing analytics specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics specialist.Search marketing analytics specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualization platform proficiency
Data-driven insights
Marketing analytics
SQL

Salary for Marketing Analytics Specialist in Parsippany, NJ

93440 - 141760

Low
93440
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
113280
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
141760
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Manager 137280 154560 180480 Digital Strategist 122240 144000 169600 Growth Marketing Manager 120000 142080 176640 Demand Generation Manager 117120 138240 166080 E-Commerce Marketing Manager 117760 136960 165440 Performance Marketing Manager 98560 134720 171840 Digital Marketing Manager 105920 132800 151040 Digital Marketing Specialist 76800 90240 108160 Digital Project Manager 99840 128000 149120 Email Marketing Manager 93440 117120 142080 Email Marketing Specialist 68800 85760 98880 Marketing Automation Specialist 93760 110080 131840 SEO Specialist 86720 100480 116480 Paid Search Specialist 83200 98560 112000

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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