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Marketing Analytics Specialist in Parsippany, NJ

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Parsippany, NJ
90880 - 138240
Low
90880
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
109440
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
138240
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 129280 150720 175040 Digital Strategist 119040 140160 165120 Growth Marketing Manager 116800 139200 170560 Demand Generation Manager 113920 134720 161600 E-Commerce Marketing Manager 115520 133760 161600 Performance Marketing Manager 96000 131840 167680 Digital Marketing Manager 103360 128960 147520 Digital Marketing Specialist 74880 88320 105600 Digital Project Manager 97280 124480 145600 Email Marketing Manager 89920 113920 136640 Email Marketing Specialist 67200 83520 96320 Marketing Automation Specialist 90240 105920 124480 SEO Specialist 84480 98240 114880 Paid Search Specialist 80640 96000 108800

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.