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Marketing Analytics Manager in Parsippany, NJ

Marketing Analytics Manager job description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

Looking for a marketing analytics manager or a marketing analytics manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics manager.Search marketing analytics manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualizations
Data-driven insights
Marketing analytics
SQL

Salary for Marketing Analytics Manager in Parsippany, NJ

137280 - 180480

Low
137280
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
154560
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
180480
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Specialist 93440 113280 141760 Digital Strategist 122240 144000 169600 Growth Marketing Manager 120000 142080 176640 Demand Generation Manager 117120 138240 166080 E-Commerce Marketing Manager 117760 136960 165440 Performance Marketing Manager 98560 134720 171840 Digital Marketing Manager 105920 132800 151040 Digital Marketing Specialist 76800 90240 108160 Digital Project Manager 99840 128000 149120 Email Marketing Manager 93440 117120 142080 Email Marketing Specialist 68800 85760 98880 Marketing Automation Specialist 93760 110080 131840 SEO Specialist 86720 100480 116480 Paid Search Specialist 83200 98560 112000

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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