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Digital Marketing Manager in Parsippany, NJ

Digital Marketing Manager job description

Digital marketing managers lead the development and execution of online marketing strategies that strengthen brand awareness, engage target audiences and drive business growth. They oversee digital initiatives across channels, using data-driven insights to optimize performance, improve customer experiences and support organizational goals. Working closely with cross-functional teams, digital marketing managers coordinate campaigns that generate demand, increase website traffic, and improve customer acquisition and retention.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services across online channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital marketing programsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

Looking for a digital marketing manager or a digital marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing manager.Search digital marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Brand management
Business planning and forecasting
Competitive analysis
Conversion rate optimization
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation

Salary for Digital Marketing Manager in Parsippany, NJ

105920 - 151040

Low
105920
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
132800
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
151040
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

Job title Low Mid High Marketing Analytics Manager 137280 154560 180480 Marketing Analytics Specialist 93440 113280 141760 Digital Strategist 122240 144000 169600 Growth Marketing Manager 120000 142080 176640 Demand Generation Manager 117120 138240 166080 E-Commerce Marketing Manager 117760 136960 165440 Performance Marketing Manager 98560 134720 171840 Digital Marketing Specialist 76800 90240 108160 Digital Project Manager 99840 128000 149120 Email Marketing Manager 93440 117120 142080 Email Marketing Specialist 68800 85760 98880 Marketing Automation Specialist 93760 110080 131840 SEO Specialist 86720 100480 116480 Paid Search Specialist 83200 98560 112000

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.