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SEO Specialist in Baltimore, MD

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical SEO specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in Baltimore, MD
68640 - 93340
Low
68640
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
79820
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
93340
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 105040 122460 142220 Marketing Analytics Specialist 73840 88920 112320 Digital Strategist 96720 113880 134160 Growth Marketing Manager 94900 113100 138580 Demand Generation Manager 92560 109460 131300 E-Commerce Marketing Manager 93860 108680 131300 Performance Marketing Manager 78000 107120 136240 Digital Marketing Manager 83980 104780 119860 Digital Marketing Specialist 60840 71760 85800 Digital Project Manager 79040 101140 118300 Email Marketing Manager 73060 92560 111020 Email Marketing Specialist 54600 67860 78260 Marketing Automation Specialist 73320 86060 101140 Paid Search Specialist 65520 78000 88400

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.