Paid Search Specialist in Baltimore, MD

Paid Search Specialist job description

The paid search specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. Paid search specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the paid search specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical paid search specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertising

Developing landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practices

Analyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

Looking for a SEM/PPC specialist or a SEM/PPC specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a specialist.

Search paid search specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.

AI marketing tools

Answer engine optimization (AEO) and SEO

Budgeting

Digital marketing strategies

Display media

Marketing analytics

Paid media

Performance optimization

PPC campaigns

Search engine marketing

Web traffic analytics

Salary for Paid Search Specialist in Baltimore, MD

67600 - 91000

Low

67600

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

80080

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

91000

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

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