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Email Marketing Specialist in Baltimore, MD

Email Marketing Specialist job description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

Looking for an email marketing specialist or an email marketing specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire an email marketing specialist.Search email marketing specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Audience segmentation
CRM software proficiency
Customer journey mapping
Database management
Digital content creation
Email marketing tools
Integrated campaigns
Marketing automation platforms
Personalization
Web traffic analytics
Salary for Email Marketing Specialist in Baltimore, MD

55900 - 80340

Low
55900
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
69680
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
80340
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 111540 125580 146640 Marketing Analytics Specialist 75920 92040 115180 Digital Strategist 99320 117000 137800 Growth Marketing Manager 97500 115440 143520 Demand Generation Manager 95160 112320 134940 E-Commerce Marketing Manager 95680 111280 134420 Performance Marketing Manager 80080 109460 139620 Digital Marketing Manager 86060 107900 122720 Digital Marketing Specialist 62400 73320 87880 Digital Project Manager 81120 104000 121160 Email Marketing Manager 75920 95160 115440 Marketing Automation Specialist 76180 89440 107120 SEO Specialist 70460 81640 94640 Paid Search Specialist 67600 80080 91000

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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