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Marketing Automation Specialist in Baltimore, MD

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Baltimore, MD
73320 - 101140
Low
73320
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
86060
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
101140
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 105040 122460 142220 Marketing Analytics Specialist 73840 88920 112320 Digital Strategist 96720 113880 134160 Growth Marketing Manager 94900 113100 138580 Demand Generation Manager 92560 109460 131300 E-Commerce Marketing Manager 93860 108680 131300 Performance Marketing Manager 78000 107120 136240 Digital Marketing Manager 83980 104780 119860 Digital Marketing Specialist 60840 71760 85800 Digital Project Manager 79040 101140 118300 Email Marketing Manager 73060 92560 111020 Email Marketing Specialist 54600 67860 78260 SEO Specialist 68640 79820 93340 Paid Search Specialist 65520 78000 88400

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.