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Digital Marketing Specialist in Baltimore, MD

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Baltimore, MD
60840 - 85800
Low
60840
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
71760
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
85800
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 105040 122460 142220 Marketing Analytics Specialist 73840 88920 112320 Digital Strategist 96720 113880 134160 Growth Marketing Manager 94900 113100 138580 Demand Generation Manager 92560 109460 131300 E-Commerce Marketing Manager 93860 108680 131300 Performance Marketing Manager 78000 107120 136240 Digital Marketing Manager 83980 104780 119860 Digital Project Manager 79040 101140 118300 Email Marketing Manager 73060 92560 111020 Email Marketing Specialist 54600 67860 78260 Marketing Automation Specialist 73320 86060 101140 SEO Specialist 68640 79820 93340 Paid Search Specialist 65520 78000 88400

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.