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Digital Marketing Manager in Baltimore, MD

Digital Marketing Manager job description

Digital marketing managers lead the development and execution of online marketing strategies that strengthen brand awareness, engage target audiences and drive business growth. They oversee digital initiatives across channels, using data-driven insights to optimize performance, improve customer experiences and support organizational goals. Working closely with cross-functional teams, digital marketing managers coordinate campaigns that generate demand, increase website traffic, and improve customer acquisition and retention.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services across online channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital marketing programsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

Looking for a digital marketing manager or a digital marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing manager.Search digital marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Brand management
Business planning and forecasting
Competitive analysis
Conversion rate optimization
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation
Salary for Digital Marketing Manager in Baltimore, MD

86060 - 122720

Low
86060
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
107900
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
122720
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 111540 125580 146640 Marketing Analytics Specialist 75920 92040 115180 Digital Strategist 99320 117000 137800 Growth Marketing Manager 97500 115440 143520 Demand Generation Manager 95160 112320 134940 E-Commerce Marketing Manager 95680 111280 134420 Performance Marketing Manager 80080 109460 139620 Digital Marketing Specialist 62400 73320 87880 Digital Project Manager 81120 104000 121160 Email Marketing Manager 75920 95160 115440 Email Marketing Specialist 55900 69680 80340 Marketing Automation Specialist 76180 89440 107120 SEO Specialist 70460 81640 94640 Paid Search Specialist 67600 80080 91000

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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