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Email Marketing Manager in Baltimore, MD

Email Marketing Manager Job Description

The email marketing manager oversees all aspects of a company’s email outreach and may report directly to the marketing director. Responsibilities for this data-driven and results-oriented role include designing and implementing direct email marketing campaigns, optimizing existing email experiences, and expanding into new areas as opportunities emerge. Candidates for this position need significant experience working with marketing technology platforms and customer relationship management (CRM) systems and the ability to create engaging content.

Typical email marketing manager duties:

Identifying target audiences and growing and maintaining email lists and databases for lead generationEnsuring the quality of all email communications, developing new templates, and upgrading existing templates with graphics and personalizationAnalyzing the performance of email campaigns, making improvements as needed and reporting on sales revenue generated from these efforts

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Salary for Email Marketing Manager in Baltimore, MD
73060 - 111020
Low
73060
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
92560
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
111020
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 105040 122460 142220 Marketing Analytics Specialist 73840 88920 112320 Digital Strategist 96720 113880 134160 Growth Marketing Manager 94900 113100 138580 Demand Generation Manager 92560 109460 131300 E-Commerce Marketing Manager 93860 108680 131300 Performance Marketing Manager 78000 107120 136240 Digital Marketing Manager 83980 104780 119860 Digital Marketing Specialist 60840 71760 85800 Digital Project Manager 79040 101140 118300 Email Marketing Specialist 54600 67860 78260 Marketing Automation Specialist 73320 86060 101140 SEO Specialist 68640 79820 93340 Paid Search Specialist 65520 78000 88400

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.