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Product Marketing Manager in Youngstown, OH

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Youngstown, OH

74493 - 113710

Low
74493
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
93790
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
113710
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 141515 169528 206463 Vice President of Marketing 122633 144005 164548 Marketing Director 90263 109768 136535 Product Manager 76983 98978 115578 Marketing Manager 74908 89640 105825 Marketing Coordinator 41708 51668 62873 Brand Manager 67023 80095 95865 Project Manager 57685 68475 83000 Customer Experience Marketing Manager 49593 62250 74493 Market Researcher 48970 60798 74700 Media Director 80510 97318 113710 Media Buyer 51045 58930 71588 Media Planner 50008 58100 69720 Communications Manager 64533 75738 87150 Communications Specialist 45235 53328 64740 Event Manager 46480 57063 70135 Event Coordinator 36520 42330 49593

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.