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Media Planner in Youngstown, OH

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Youngstown, OH

50008 - 69720

Low
50008
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
58100
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
69720
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 141515 169528 206463 Vice President of Marketing 122633 144005 164548 Marketing Director 90263 109768 136535 Product Manager 76983 98978 115578 Product Marketing Manager 74493 93790 113710 Marketing Manager 74908 89640 105825 Marketing Coordinator 41708 51668 62873 Brand Manager 67023 80095 95865 Project Manager 57685 68475 83000 Customer Experience Marketing Manager 49593 62250 74493 Market Researcher 48970 60798 74700 Media Director 80510 97318 113710 Media Buyer 51045 58930 71588 Communications Manager 64533 75738 87150 Communications Specialist 45235 53328 64740 Event Manager 46480 57063 70135 Event Coordinator 36520 42330 49593

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.