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Product Marketing Manager in Detroit, MI

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Detroit, MI
94238 - 143850
Low
94238
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
118650
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
143850
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 179025 214463 261188 Vice President of Marketing 155138 182175 208163 Marketing Director 114188 138863 172725 Product Manager 97388 125213 146213 Marketing Manager 94763 113400 133875 Marketing Coordinator 52763 65363 79538 Brand Manager 84788 101325 121275 Project Manager 72975 86625 105000 Customer Experience Marketing Manager 62738 78750 94238 Market Researcher 61950 76913 94500 Media Director 101850 123113 143850 Media Buyer 64575 74550 90563 Media Planner 63263 73500 88200 Communications Manager 81638 95813 110250 Communications Specialist 57225 67463 81900 Event Manager 58800 72188 88725 Event Coordinator 46200 53550 62738

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.