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Media Buyer in Detroit, MI

Media Buyer Job Description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Media Buyer in Detroit, MI
64575 - 90563
Low
64575
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
74550
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
90563
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 179025 214463 261188 Vice President of Marketing 155138 182175 208163 Marketing Director 114188 138863 172725 Product Manager 97388 125213 146213 Product Marketing Manager 94238 118650 143850 Marketing Manager 94763 113400 133875 Marketing Coordinator 52763 65363 79538 Brand Manager 84788 101325 121275 Project Manager 72975 86625 105000 Customer Experience Marketing Manager 62738 78750 94238 Market Researcher 61950 76913 94500 Media Director 101850 123113 143850 Media Planner 63263 73500 88200 Communications Manager 81638 95813 110250 Communications Specialist 57225 67463 81900 Event Manager 58800 72188 88725 Event Coordinator 46200 53550 62738

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.