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Market Researcher in Detroit, MI

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditionsWorking closely with brand/product managers to help assess customer needs and new product opportunitiesConsolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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Salary for Market Researcher in Detroit, MI
61950 - 94500
Low
61950
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
76913
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
94500
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 179025 214463 261188 Vice President of Marketing 155138 182175 208163 Marketing Director 114188 138863 172725 Product Manager 97388 125213 146213 Product Marketing Manager 94238 118650 143850 Marketing Manager 94763 113400 133875 Marketing Coordinator 52763 65363 79538 Brand Manager 84788 101325 121275 Project Manager 72975 86625 105000 Customer Experience Marketing Manager 62738 78750 94238 Media Director 101850 123113 143850 Media Buyer 64575 74550 90563 Media Planner 63263 73500 88200 Communications Manager 81638 95813 110250 Communications Specialist 57225 67463 81900 Event Manager 58800 72188 88725 Event Coordinator 46200 53550 62738

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.