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Product Manager in Detroit, MI

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Detroit, MI
97388 - 146213
Low
97388
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
125213
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
146213
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 179025 214463 261188 Vice President of Marketing 155138 182175 208163 Marketing Director 114188 138863 172725 Product Marketing Manager 94238 118650 143850 Marketing Manager 94763 113400 133875 Marketing Coordinator 52763 65363 79538 Brand Manager 84788 101325 121275 Project Manager 72975 86625 105000 Customer Experience Marketing Manager 62738 78750 94238 Market Researcher 61950 76913 94500 Media Director 101850 123113 143850 Media Buyer 64575 74550 90563 Media Planner 63263 73500 88200 Communications Manager 81638 95813 110250 Communications Specialist 57225 67463 81900 Event Manager 58800 72188 88725 Event Coordinator 46200 53550 62738

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.