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Media Planner in Detroit, MI

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Detroit, MI
63263 - 88200
Low
63263
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
73500
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
88200
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 179025 214463 261188 Vice President of Marketing 155138 182175 208163 Marketing Director 114188 138863 172725 Product Manager 97388 125213 146213 Product Marketing Manager 94238 118650 143850 Marketing Manager 94763 113400 133875 Marketing Coordinator 52763 65363 79538 Brand Manager 84788 101325 121275 Project Manager 72975 86625 105000 Customer Experience Marketing Manager 62738 78750 94238 Market Researcher 61950 76913 94500 Media Director 101850 123113 143850 Media Buyer 64575 74550 90563 Communications Manager 81638 95813 110250 Communications Specialist 57225 67463 81900 Event Manager 58800 72188 88725 Event Coordinator 46200 53550 62738

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.