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Media Planner in Ann Arbor, MI

Media Planner job description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Ann Arbor, MI

62525 - 87125

Low
62525
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
72775
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
87125
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 176813 213200 257019 Vice President of Marketing 154006 180400 207563 Marketing Director 113006 137863 171431 Product Manager 97631 125306 145806 Product Marketing Manager 94813 118644 143500 Marketing Manager 93275 111725 131969 Marketing Coordinator 52275 64319 78413 Brand Manager 84050 100706 120438 Marketing Project Manager 72775 86356 104550 Market Researcher 61244 76875 94556 Media Director 100194 121206 141450 Media Buyer 65856 74056 89688 Communications Manager 80719 95069 109931 Communications Specialist 56631 66881 81231 Event Manager 58169 72263 88663 Event Coordinator 46125 53556 62781

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