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Marketing Director in Ann Arbor, MI

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Ann Arbor, MI
111469 - 168613
Low
111469
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
135556
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
168613
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 174763 209356 254969 Vice President of Marketing 151444 177838 203206 Product Manager 95069 122231 142731 Product Marketing Manager 91994 115825 140425 Marketing Manager 92506 110700 130688 Marketing Coordinator 51506 63806 77644 Brand Manager 82769 98913 118388 Project Manager 71238 84563 102500 Customer Experience Marketing Manager 61244 76875 91994 Market Researcher 60475 75081 92250 Media Director 99425 120181 140425 Media Buyer 63038 72775 88406 Media Planner 61756 71750 86100 Communications Manager 79694 93531 107625 Communications Specialist 55863 65856 79950 Event Manager 57400 70469 86613 Event Coordinator 45100 52275 61244

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.