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Market Researcher in Ann Arbor, MI

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditionsWorking closely with brand/product managers to help assess customer needs and new product opportunitiesConsolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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Salary for Market Researcher in Ann Arbor, MI
60475 - 92250
Low
60475
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
75081
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
92250
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 174763 209356 254969 Vice President of Marketing 151444 177838 203206 Marketing Director 111469 135556 168613 Product Manager 95069 122231 142731 Product Marketing Manager 91994 115825 140425 Marketing Manager 92506 110700 130688 Marketing Coordinator 51506 63806 77644 Brand Manager 82769 98913 118388 Project Manager 71238 84563 102500 Customer Experience Marketing Manager 61244 76875 91994 Media Director 99425 120181 140425 Media Buyer 63038 72775 88406 Media Planner 61756 71750 86100 Communications Manager 79694 93531 107625 Communications Specialist 55863 65856 79950 Event Manager 57400 70469 86613 Event Coordinator 45100 52275 61244

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.