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Product Marketing Manager in Ann Arbor, MI

Product Marketing Manager job description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

Looking for a product marketing manager or a product marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a product marketing manager.Search product marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Product Marketing Manager in Ann Arbor, MI

94813 - 143500

Low
94813
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
118644
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
143500
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Chief Marketing Officer 176813 213200 257019 Vice President of Marketing 154006 180400 207563 Marketing Director 113006 137863 171431 Product Manager 97631 125306 145806 Marketing Manager 93275 111725 131969 Marketing Coordinator 52275 64319 78413 Brand Manager 84050 100706 120438 Marketing Project Manager 72775 86356 104550 Market Researcher 61244 76875 94556 Media Director 100194 121206 141450 Media Buyer 65856 74056 89688 Media Planner 62525 72775 87125 Communications Manager 80719 95069 109931 Communications Specialist 56631 66881 81231 Event Manager 58169 72263 88663 Event Coordinator 46125 53556 62781

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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