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Media Buyer in Minneapolis, MN

Media Buyer Job Description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Media Buyer in Minneapolis, MN
65805 - 92288
Low
65805
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
75970
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
92288
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 182435 218548 266163 Vice President of Marketing 158093 185645 212128 Marketing Director 116363 141508 176015 Product Manager 99243 127598 148998 Product Marketing Manager 96033 120910 146590 Marketing Manager 96568 115560 136425 Marketing Coordinator 53768 66608 81053 Brand Manager 86403 103255 123585 Project Manager 74365 88275 107000 Customer Experience Marketing Manager 63933 80250 96033 Market Researcher 63130 78378 96300 Media Director 103790 125458 146590 Media Planner 64468 74900 89880 Communications Manager 83193 97638 112350 Communications Specialist 58315 68748 83460 Event Manager 59920 73563 90415 Event Coordinator 47080 54570 63933

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.