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Marketing Director in Minneapolis, MN

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Minneapolis, MN
116363 - 176015
Low
116363
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
141508
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
176015
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 182435 218548 266163 Vice President of Marketing 158093 185645 212128 Product Manager 99243 127598 148998 Product Marketing Manager 96033 120910 146590 Marketing Manager 96568 115560 136425 Marketing Coordinator 53768 66608 81053 Brand Manager 86403 103255 123585 Project Manager 74365 88275 107000 Customer Experience Marketing Manager 63933 80250 96033 Market Researcher 63130 78378 96300 Media Director 103790 125458 146590 Media Buyer 65805 75970 92288 Media Planner 64468 74900 89880 Communications Manager 83193 97638 112350 Communications Specialist 58315 68748 83460 Event Manager 59920 73563 90415 Event Coordinator 47080 54570 63933

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.