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Vice President of Marketing in Minneapolis, MN

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Minneapolis, MN
158093 - 212128
Low
158093
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
185645
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
212128
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 182435 218548 266163 Marketing Director 116363 141508 176015 Product Manager 99243 127598 148998 Product Marketing Manager 96033 120910 146590 Marketing Manager 96568 115560 136425 Marketing Coordinator 53768 66608 81053 Brand Manager 86403 103255 123585 Project Manager 74365 88275 107000 Customer Experience Marketing Manager 63933 80250 96033 Market Researcher 63130 78378 96300 Media Director 103790 125458 146590 Media Buyer 65805 75970 92288 Media Planner 64468 74900 89880 Communications Manager 83193 97638 112350 Communications Specialist 58315 68748 83460 Event Manager 59920 73563 90415 Event Coordinator 47080 54570 63933

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.