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Product Manager in Minneapolis, MN

Product Manager job description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Minneapolis, MN

101918 - 152208

Low
101918
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
130808
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
152208
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 184575 222560 268303 Vice President of Marketing 160768 188320 216675 Marketing Director 117968 143915 178958 Product Marketing Manager 98975 123853 149800 Marketing Manager 97370 116630 137763 Marketing Coordinator 54570 67143 81855 Brand Manager 87740 105128 125725 Marketing Project Manager 75970 90148 109140 Market Researcher 63933 80250 98708 Media Director 104593 126528 147660 Media Buyer 68748 77308 93625 Media Planner 65270 75970 90950 Communications Manager 84263 99243 114758 Communications Specialist 59118 69818 84798 Event Manager 60723 75435 92555 Event Coordinator 48150 55908 65538

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.