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Media Buyer in King of Prussia, PA

Media Buyer Job Description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Media Buyer in King of Prussia, PA
70725 - 99188
Low
70725
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
81650
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
99188
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 196075 234888 286063 Vice President of Marketing 169913 199525 227988 Marketing Director 125063 152088 189175 Product Manager 106663 137138 160138 Product Marketing Manager 103213 129950 157550 Marketing Manager 103788 124200 146625 Marketing Coordinator 57788 71588 87113 Brand Manager 92863 110975 132825 Project Manager 79925 94875 115000 Customer Experience Marketing Manager 68713 86250 103213 Market Researcher 67850 84238 103500 Media Director 111550 134838 157550 Media Planner 69288 80500 96600 Communications Manager 89413 104938 120750 Communications Specialist 62675 73888 89700 Event Manager 64400 79063 97175 Event Coordinator 50600 58650 68713

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.