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Marketing Manager in King of Prussia, PA

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Salary for Marketing Manager in King of Prussia, PA
103788 - 146625
Low
103788
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
124200
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
146625
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 196075 234888 286063 Vice President of Marketing 169913 199525 227988 Marketing Director 125063 152088 189175 Product Manager 106663 137138 160138 Product Marketing Manager 103213 129950 157550 Marketing Coordinator 57788 71588 87113 Brand Manager 92863 110975 132825 Project Manager 79925 94875 115000 Customer Experience Marketing Manager 68713 86250 103213 Market Researcher 67850 84238 103500 Media Director 111550 134838 157550 Media Buyer 70725 81650 99188 Media Planner 69288 80500 96600 Communications Manager 89413 104938 120750 Communications Specialist 62675 73888 89700 Event Manager 64400 79063 97175 Event Coordinator 50600 58650 68713

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.