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Marketing Director in King of Prussia, PA

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in King of Prussia, PA
125063 - 189175
Low
125063
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
152088
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
189175
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 196075 234888 286063 Vice President of Marketing 169913 199525 227988 Product Manager 106663 137138 160138 Product Marketing Manager 103213 129950 157550 Marketing Manager 103788 124200 146625 Marketing Coordinator 57788 71588 87113 Brand Manager 92863 110975 132825 Project Manager 79925 94875 115000 Customer Experience Marketing Manager 68713 86250 103213 Market Researcher 67850 84238 103500 Media Director 111550 134838 157550 Media Buyer 70725 81650 99188 Media Planner 69288 80500 96600 Communications Manager 89413 104938 120750 Communications Specialist 62675 73888 89700 Event Manager 64400 79063 97175 Event Coordinator 50600 58650 68713

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.