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Product Marketing Manager in King of Prussia, PA

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in King of Prussia, PA
103213 - 157550
Low
103213
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
129950
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
157550
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 196075 234888 286063 Vice President of Marketing 169913 199525 227988 Marketing Director 125063 152088 189175 Product Manager 106663 137138 160138 Marketing Manager 103788 124200 146625 Marketing Coordinator 57788 71588 87113 Brand Manager 92863 110975 132825 Project Manager 79925 94875 115000 Customer Experience Marketing Manager 68713 86250 103213 Market Researcher 67850 84238 103500 Media Director 111550 134838 157550 Media Buyer 70725 81650 99188 Media Planner 69288 80500 96600 Communications Manager 89413 104938 120750 Communications Specialist 62675 73888 89700 Event Manager 64400 79063 97175 Event Coordinator 50600 58650 68713

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.